Sponsor a Wedding Dress. Yes I said it, dont shoot me!
June 3rd, 2009Advertising, Creative, Sponsor No CommentsOK, I know I’m risking life and limb by saying this and every woman in the world is going to hate me, specially my fiance, but why not sponsor a wedding dress?

I have just been sitting with my bride to be watching MTV’s Bridezillas and it occurred to me a lot of people spend way more than they can afford on their weddings.
A lot of the brides we watch simply want the wedding of their dreams, even though they can’t afford it. The man in me thinks “Hmmm, how can I profit from this?”, while my girlfriend just screams, “buy it buy it buy it”. Errr enough said…
So why not sponsor a wedding dress?
As predatory as this sounds, you could wait around the weddings dress shops and offer to purchase a brides dress in exchange for putting some signs up around her wedding. If signs sound to tacky you could negotiate to put some of your branded stationary on all the wedding tables.
And if she’s really impressed with your offer you can ask if she’d mind thanking your business for providing her with the dress during her speech?
To tell you the truth I don’t personally know any woman that would say yes to this. But I’m sure they’re out there. If it was a choice for some lovely bride between an ordinary dress or a great dress, in exchange for some stationary and kind acknowledgment, she just might say yes.
You never know, we might be starting a whole new advertising industry here!
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